Every once in a while, something truly unique and mysterious, comes out of nowhere to stake its claim on pop culture as we know it…In 2009 few would have been expecting to have been accosted by Miike Snow, who until now, hidden behind the imagery of a mythical jackalope, the fabled horned rabbit have been churning out a slew of tracks and remixes that have set the blogospheres ablaze, amidst the inevitable questions of what, where & who is Miike Snow?

A large portion of the people involved in the "creative" side of the music business spend their entire career dedicated to the singular goal of recognition, specifically the type that gets you recognized - be it magazine covers, billboards, TV, etc. In a culture obsessed with becoming famous, what do we make of artists who chose to remain anonymous? Or, for that matter, use the mystical jackalope as their visual representative?

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