George Michael’s iconic ‘Freedom’ video reinvented

On October 30th 1990, the legendary pop song George Michael’s ‘Freedom! ‘90’ was released through Epic Records.

The iconic video for the song was a game-changer. Still regarded as one of the greatest and most influential pop videos of all time, it generated a new audience for George and his work.

In a groundbreaking first, George didn’t feature in his own music video. Instead, it starred five of the most successful models in the world, for what would go on to make promo history.

Twenty-six years later, Vogue has collaborated with Sony Music and Instagram to create a contemporary version of Freedom! ‘90 in honour of George Michael¹s groundbreaking video.

Featuring some of today's most celebrated supermodels including Adriana Lima, Joan Smalls, Anna Ewers, Irina Shayk, Taylor Hill and more. George Michael’s work continues to be re-discovered by new generations of fans.

Watch the video here.

Check this out. Very sexy @voguemagazine and @instagram. Enjoy, this is special. Love George x #FreedomNYC. Link in bio.

A video posted by George Michael (@georgemofficial) on


Header photo credit: Gordon Von Steiner for Vogue.com