Labrinth’s ‘Misbehaving’ soundtracks Apple Watch campaign

Labrinth’s ‘Misbehaving’ has been revealed as the soundtrack to the new Apple Watch Series 3 advertisement.  

Prior to unveiling the ‘secret artist’ behind the song featured in the Apple Watch Series 3 launch, the internet was abuzz with speculation following Apple’s annual announcement event in California. Upon exclusively revealing Labrinth as the artist, Billboard wrote, “Apple released a new commercial this week advertising their new Series 3 Apple Watch, but viewers seem to be more excited about the catchy tune playing in the commercial's background.”

Labrinth recently co-wrote and produced numerous notable tracks, including Noah Cyrus’ ‘Make Me (Cry)’, which debuted at No.1 on Spotify’s Global Viral Chart, as well as Sia’s sweeping ‘To Be Human’ from the Wonder Woman Soundtrack. ‘Misbehaving’ is the first track to be revealed from his highly-anticipated forthcoming album.