Experience Tom Grennan VR on Playstation

Sony Music UK’s 4th Floor Creative in collaboration with PlayStation Worldwide Studios, have announced a brand new PS VR experience, designed to give fans a front row seat at two very special performances from Insanity Records artist Tom Grennan.

Tom Grennan VR uses pioneering new technology called Dynamic Eye Contact during performances of two of the biggest tracks from his recently released, UK Top 5 debut album ‘Lighting Matches’ – ‘Found What I’ve Been Looking For’ and ‘Royal Highness’.

The Dynamic Eye Contact technology creates an experience where fans are completely immersed with Tom and his band, as they perform at London’s Metropolis Studios. PlayStation VR’s positional tracking allows the images and audio to respond to changes in head position, something not possible in a conventional 360° video. With PS VR, it alters people’s viewpoint as though in real life - being able to follow and react to even the smallest movement Tom makes greatly enhances the sense of presence.

Tom recently treated a few fans to an exclusive preview event, where Tom surprised attendees with a real life appearance.


PlayStation VR’s positional tracking allows the images and audio to respond to changes in head position, something not possible in a conventional 3600 video. 
 
Tom Grennan said: “I’ve always been a fan of PlayStation. Hearing my tracks on the games I play is mad enough, so getting to be involved in something as big and new as this is even madder. VR technology has developed so much, so to be a part of that is wicked. It was really fun to film on the green screen, you really feel like you’re in the room with me and the band. I think my fans are going to love it. I can’t wait for people to see it and get a feel for what my performance is like from their living rooms!”

Dorothy Hui [VP, Digital, Sony Music UK’s 4th Floor Creative] added: “4th Floor Creative had a unique opportunity to team up with PlayStation on the creation and roll-out of Tom Grennan VR. The resulting experience is a fantastic showcase of PlayStation’s VR technology which enables artists and audiences to get even closer – one we are confident Tom’s fans will really enjoy.”” 
 
Tom Grennans VR is a free experience exclusive to PS VR (until 27th January 2019) and is available to download from PlayStation Store here
 
Watch the behind the scenes video below.