Famed as the energetic singing star of Smyths Toys Superstores’ Christmas advert, Oscar is signed to Magic Star.  

He was created by Smyths Toys in 2016 as a character that lives in their stores and helps showcase the variety of toys living with him.

Oscar starred in the advert that adapted Beyoncé’s ‘If I Were A Boy’ to ‘If I Were A Toy’ and has featured alongside a whole cast of iconic performers, from Barbie to Buzz and Woody from Toy Story.