SAFE

Born Saif Musaad in Abu Dhabi, SAFE specializes in tender yet confidently delivered R&B ballads. SAFE immigrated to Toronto with his family when he was an infant. He began writing and recording during his high school years, establishing himself in the local music scene after he crossed paths with manager Oliver El-Khatib and landed a job at the flagship shop of Drake’s OVO brand. SAFE broke through in 2015 on his own, however, once he started to rack up millions of Soundcloud streams with “Feel.”