Tom Odell’s ‘True Colours’ features in Sony Bravia 4K HDR TV campaign

Tom Odell has collaborated with Sony Bravia TV for their ‘More Brilliance, More Beauty’ 4K HDR campaign.

The advert for the new Sony Bravia 4K HDR TV brings a derelict Romanian casino to life, using 4,000 balloons and over 1,500 kg of glitter in the visually enchanting setting.

To create the soundtrack to the ad, Tom Odell recorded a haunting new version of Cyndi Lauper’s hit 1986 single ‘True Colours’.

Tom said: “When I saw the advert I thought it was beautiful. And I love Andre Stringer’s (director) work, so was keen to be involved. ‘True Colours’ by Cyndi Lauper is one of my favourite songs, and it was a joy to sing it and put it to the picture. The lyric has always struck me as one with a very unique message; to be yourself and to be proud about it. In that spirit, I hope you love it as much as I did recording it.”

The ad will be broadcast in more than 30 European countries from September 22. Tom Odell’s single ‘True Colours’ is released on September 30.  

You can watch the ad below: