Paloma Faith stars in new SKODA advert

Paloma Faith has partnered with ŠKODA to launch the latest instalment of its 'Driven by Something Different' series.

The advert follows Paloma through a series of flashbacks depicting her fight to make it in the music industry; from struggling to fit in as a child to performing in empty pubs, all interspersed with images of present-day Paloma as she enjoys chart-topping success and a new period in her life as a mother.

The advert has also been turned into a feature-length music video for the ad’s soundtrack, 'Make Your Own Kind of Music'. 

Speaking about the new advert, Paloma said: “It’s been strangely emotional to see my life on screen and I think ŠKODA has done a fantastic job capturing my journey. ‘Make Your Own Kind of Music’ is a song that really resonates with me. It’s about a fearlessness of being who you are and it’s a message that stands out strongly in the advert.”

Watch the 'Make Your Own Kind of Music' video: