Olly Murs announces collaboration with River Island

Olly Murs is set to release an exclusive collection with retailer River Island this November, combining affordable luxury with essential pieces. This collaboration was brought together by Sony Music UK’s 4th Floor Creative Partnerships team and channels Murs’ flair for understated cool into a fourteen-piece collection of premium tops, trousers, outerwear and tailoring.

Olly said of the collaboration, “I have always loved clothes, but for me to do a fashion collaboration, it had to be authentic and River Island seemed like the perfect fit. The brand has always been close to my heart and my earliest memories of payday shopping with my mates at the local store in Essex make this collaboration all the more personal to me. I was fully immersed in the design process to ensure that every piece was true to my style. I have loved every minute of it and I can’t wait to share the collection with my fans.”

Olly is also set to release his new album ‘You Know I Know’ on November 9th on RCA. This will be Olly’s sixth album and will feature Snoop Dogg, Nile Rodgers and Shaggy.

The collection will be released on riverisland.com and in selected River Island stores on November 6th.