Mariah Carey stars in Walkers’ new Christmas campaign

Walkers has debuted its new Christmas ad starring the Queen of Christmas herself, Mariah Carey, and her iconic track ‘All I Want For Christmas Is You’. Directed by multi-award-winning music video director Joseph Kahn, the blockbuster commercial premiered on 2nd November during ITV’s The X-Factor. 

The campaign coincides with the 25th anniversary of ‘All I Want For Christmas Is You’ and the re-release of Mariah's record-breaking album ‘Merry Christmas’. Featuring previously unreleased recordings, bonus material and new packaging, the definitive ‘Merry Christmas (Deluxe Anniversary Edition)’ two-disc set is available now.

Mariah Carey commented, “I had a lot of fun filming this commercial with Walkers. I’ve always loved their crisps from my trips to the UK and everyone knows I love feeling festive, so it was the perfect collaboration for me – it’s also a great way of celebrating the 25th anniversary of ‘All I Want For Christmas Is You’!” 

Mariah Carey is the best-selling female artist of all time, with more than 200 million albums sold to date and 18 Billboard Hot 100 #1 singles (17 self-penned) – more than any solo artist in history. Originally released on 1st November 1994, Mariah Carey’s album ‘Merry Christmas’ has sold 15 million copies worldwide and is the best-selling Christmas album of all time.