The Script soundtrack Coca-Cola’s global ‘For the Human Race’ campaign
The Script’s single ‘Superheroes’ has provided the soundtrack to Coca-Cola’s global ‘For the Human Race’ campaign, celebrating those who work to help make the world a better place during the Covid-19 crisis.
Launched ahead of International Workers Day, the short film tells a story of two sides: presenting the negative representation of a world we’ve grown to know during the Covid-19 pandemic and juxtaposing it with messages of hope and positivity.
The ad features video clips and images of real people that are using their humanity to overcome the difficulties, from frontline workers to people celebrating elderly relatives’ birthdays by socially distancing.
The ‘For the Human Race’ sync was established by Sony Music Malaysia, and the film made by Merdeka LHS, Dentsu Group Malaysia, for Coca-Cola.
“We thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines,” said Pratik Thakar, integrated marketing communication director, Southeast Asia at The Coca-Coca Company.
“Every day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.”