Ever since Becky G signed with Kemosabe Records, the Sony Music Entertainment and RCA Records record label founded by hitmaker Dr. Luke, her life has gone from zero to sixty. In addition to recording tracks with Dr. Luke, the teenage singer, songwriter, rapper and CoverGirl, still does chores and babysits her younger siblings.
Becky’s sound (which she describes as “urban pop with a bit of Latin spice”) and relatable personality have connected with a steadily expanding audience of fans who call themselves “Beasters”. She has been featured on singles by Cody Simpson (“Wish You Were Here”) and Cher Lloyd (“Oath”).
When Dr. Luke showed one of her early music videos to will.i.am, the multi-platinum producer and Black Eyed Peas frontman, he immediately wanted to work with her. The two came up with “Problem,” a remix of which features will.i.am. and is included on the soundtrack to the animated film Hotel Transylvania.
The video for “Becky From The Block,” which also features Jennifer Lopez, was praised by the Los Angeles Times: “As a pure celebration of home, heart and lifestyle.” The clip has attracted more than 40 million views on YouTube. Becky’s videos have a total of 400 million YouTube plays to date.