Devon Cole is a Calgary-native whose musical education mostly consisted of show choirs and rodeo appearances. While writing the lyrical wrongs of “Blurred Lines,” Cole’s remix went viral on Tiktok. Soon, she’d deliver—the singer-songwriter’s 2021 alt-pop project, Party for One, accruing tastemaker approval and millions of streams in mere months.
The secret to Cole’s CBC -acclaimed “earworm pop with a feminist edge,” lies in her clinical approach to songwriting. The psychology graduate’s Arista Records debut, “W.I.T.C.H” (“Woman in Total Control of Herself”) is the product of weeks of research: deep dives into the history of witchcraft, along with unending reruns of Sabrina the Teenage Witch. Billboard raved that the track “bounces along with a natural confidence that sells the radio-ready hook and puts its feminist message first.” After Cole shared snippets of the funk-flavored, “W.I.T.C.H” secured 300,000 pre-saves, 33 million+ streams and the official music video trended at #27 on YouTube week of release.