Podcast producer Renay Richardson launches joint venture with Sony Music
Award-winning podcast producer Renay Richardson and Sony Music Entertainment today announced the launch of a new multi-genre podcasting joint venture, focused on the development and distribution of original programming.
Richardson has previously worked for leading podcast platforms including Acast, Audible and Panoply and is a successful independent podcast creator whose credits include About Race with Reni Eddo-Lodge and The Receipts on 1xtra from BBC Radio 1Xtra.
The London-based joint venture, called Broccoli Content, will develop a wide range of original scripted and unscripted podcasts under the leadership of Richardson and drive an expansion of opportunities for storytellers around the world to connect with listeners. The agreement further increases Sony Music’s support of the global podcast community, and marks its first podcasting production joint venture outside the US.
Commenting on the deal, Richardson said, “I love how it is possible to carve out your own space in podcasting and that the team at Sony Music shares my vision for building Broccoli Content as a place where passionate people with dynamite ideas can find a way into the industry and succeed. Together we will collaborate to create exciting podcasts from many types of voices and perspectives, and help them find audiences all over the world.”
Kevin Kelleher, Chief Operating Officer, Sony Music Entertainment said, “Renay Richardson is an accomplished producer of thought-provoking, smart and engaging podcast content and we are thrilled to be working with her in this creator-first partnership. Our work together will expand Broccoli’s presence around the world and help its podcasters further grow their commercial and creative reach.”
The Broccoli team will work closely with 4th Floor Creative – Sony Music UK’s creative division comprising Brand Partnerships, Content, Creative, Sync, Podcasting, Digital and Audience Development – to explore a range of podcasting opportunities originating in the UK market, supporting Sony Music artists and podcasting talent.
Jason Iley, Chairman and CEO, Sony Music UK & Ireland said, “we are constantly looking to expand our creative offering. Podcasting has become a major force in our culture, so investing in award-winning innovators like Renay, is a natural move and a priority for us.”