Olly Murs launches interactive album teaser for ‘24 HRS’

Olly Murs has launched an interactive teaser for his upcoming album, 24 HRS.

The teaser begins with a video of Olly waking up, looking a little worse for wear. By clicking or tapping, fans are able to turn back time to the night before and see how Olly got himself in such a state.

The site uses cutting-edge inline video for iPhone which is a new feature in iOS10, allowing fans to switch seamlessly between the morning after and the night before – producing a simple, playful and unexpected interaction.

The teaser is now live at 24hrs.video.

Olly Murs’ album 24 HRS is out on November 11th.

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