Columbia Scores hat-trick at the Media Week Awards 2018
Columbia Records were recognised in three categories at the annual Media Week Awards on Thursday 11th October for their innovative work on The Foo Fighters Arms project alongside media agency 7Stars. Hosted at Grosvenor House, the event acknowledged innovation in the commercial media industry.
The Columbia marketing team were presented with a gold award in the category Media Idea Under £250k and two bronze awards for Media Launch Idea and Small Collaboration respectively.
The recognition came for their fearlessly creative Foo Fighters marketing campaign – a campaign which saw the band’s ninth album Concrete and Gold go to No.1 in the album charts.
The concept of The Foo Fighters Arms saw The Dundee Arms in Bethnal Green rebranded for one week to The Foo Fighter Arms. People queued for three hours to get into the pub which served bespoke beers named after songs on the new album and a pop-up shop sold Foo Fighters Arms t-shirts, numbered lithographic prints and skateboards.
Alex Eden-Smith [Head of Marketing, Columbia Records UK] said, “it’s great to see the work done by Columbia’s Marketing team being recognised amongst some of the biggest brands in the world. The Foo Fighters Arms was an amazing way to promote and celebrate the launch of Concrete And Gold and helped the album go to #1 on launch.”
Columbia fought off competition from heavyweight brands including Channel 4, MediaCom, ITV and Carat UK and the awards were voted for by some of the brightest and best executives across the commercial media industry.