Koffee partners with H&M for new holiday campaign
The Grammy award-winning artist features as lead ambassador for the campaign, making an appearance in the main advert and providing a heartfelt voiceover for a New Year’s poem performed throughout the visual.
“I want to make the world a better place through my music and I believe music can bring positive change,” said Koffee. “The New Year’s poem and its lyrics are very powerful; it is a wish for the future.”
“We are right now leaving a year that has been tough for us on different levels,” said Sara Spännar, Head of Marketing & Communication at H&M. “However, 2020 has at the same time proven the power of kindness and togetherness. With Bring on the Future, we want to show our commitment to play our part in making the future a brighter one by sending a message of hope”.