Mark Ronson launches interactive ‘Pieces of Us’ video feat. King Princess
The video was purpose-designed for Instagram Stories and appears in two consecutive 24 hour cycles, with each one offering the viewer a different kind of interaction. Fans are able to engage and react to it in real-time using polls and lyric stickers, and to incorporate the video’s augmented reality effects into their own Stories. The full video will be made available via Mark’s IGTV a day after the second cycle.
The ‘Pieces of Us’ video is a collaboration between Sony Music UK’s 4th Floor Creative and Facebook Creative Shop, with Creative Direction from Marriage. Shot entirely on phones by Director Clare Gillen, it uses real-time AR effects with zero post-production. A world first, the video is a unique showcase for the creative alternatives new technology can bring to traditional music video production.
Head over to Mark Ronson’s Instagram and click the link in his bio to watch the video.