Sony Music UK celebrates 2021 Positive Influence programme

We recently marked the completion of our 2021 Positive Influence programme, with a celebratory event hosted at our Kensington office.

In February 2019, Sony Music announced a partnership with London-based charity Creative Mentor Network (CMN) and launched the exciting mentorship programme entitled Positive Influence.

Now in its third year, the annual initiative sees Sony Music UK employees embark on a 16-week mentorship programme, receiving expert coaching and specialist training and working closely with CMN – whose mission is to make the creative world of work more inclusive through mentoring. They partnered with various schools and colleges across London – and connected talented young people (aged 16-24) from diverse backgrounds, to help them make connections, receive support and pick up new and invaluable skills.

The Positive Influence programme was launched in order to tackle inequality in the music industry and advocate better access and inclusion for under-represented communities. Research from The Gatsby Charitable Foundation found that young people are five times more likely to become employed if they make at least four professional connections before they leave school. Not all young people have access to the networks they need to build those connections and CMN and Sony Music are hoping to change this and create a more inclusive culture.

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