Bring Me the Horizon & Rick Ross projects win at the Clio Music Awards
The winners of the 2020/2021 Clio Music Awards have been announced, with two Sony Music UK digital projects among the honourees.
Introduced in 2014 to celebrate the power of music to connect consumers and brands around the world, the Clio Music Awards recognise excellence in creative work for the marketing or promotion of an artist, label, music brand, product or service, as well as the use of music in advertising.
Bring Me the Horizon’s Data-Driven Personalised Merchandise campaign, ‘AMO in Colour,’ won Silver in the Digital/Mobile E-Commerce category. 4th Floor Creative worked with RCA and creative agency Phantom to create a custom-built website where fans could connect their Spotify account and pick their favourite songs from the album. Their listening data was then matched against the loudness and energy of those tracks, generating a unique t-shirt design which could be purchased from the official Bring Me The Horizon store.
Rick Ross‘ ‘Born To Drive’ Facebook game picked up Silver in the Digital/Mobile Games/Contests category. Developed by Phantom for 4th Floor Creative and Columbia UK, the game saw players guiding Rick’s car through Miami streets, dodging obstacles and picking up rewards along the way.
The full list of winners is available at clios.com/music.