Judas Priest campaign wins at the BIMA Awards 2018
The Judas Priest Name Generator, launched alongside the release of Judas Priest’s eighteenth studio album Firepower, last night won the Communications and Content: Small Budget category at last night’s 2018 BIMA Awards.
Created by Sony Music UK’s 4th Floor Creative, in collaboration with Columbia Records and London-based creative agency Phantom, the Name Generator enables fans to create their own personalised Judas Priest logos.
Using 3D geometry, SVG information and a combination of automatic and manual optical kerning, the team created an algorithm that lined up all of the correct characters as the fan typed their name in real time.
In the week after launch, the Name Generator had received 1.5 million page views, generating over 175,000 individual fan-created logos and helped Firepower enter the UK album chart at #5, making it the band’s first top 10 album since 1980.
Try the Name Generator for yourself here.
Listen to Judas Priest’s album Firepower here.