Sony Music releases Official Song for 2018 FIFA World Cup Russia
A collaboration between some of the biggest names in world music, ‘Live It Up’ sees Grammy Award-winning actor, songwriter and rapper Will Smith team up with Latin Grammy Award-winning Nicky Jam and rising pop sensation Era Istrefi for the Official FIFA World Cup Song. The record was produced by songwriter, DJ and Grammy Award winner Diplo, who comments, “I’ve never made a song this international, so many stars have come together to make a strong vibe.”
The Official Song will be performed at the 2018 FIFA World Cup Final on July 15th in Luzhniki Stadium in Moscow to an expected TV audience of more than one billion. The Official Music Video, shot in Budapest, will be available worldwide on June 7th.
Philippe Le Floc’h, FIFA Chief Commercial Officer, says “the synergy between football and music is striking, both stirring up fans’ emotions across the globe. This song – featuring a world-class line-up worthy of the greatest show on Earth – embodies the excitement, the celebration and the unity that people all over the world will share during the 2018 FIFA World Cup Russia.”
Listen to ‘Live It Up’ here.